//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
~person:"Montgomery, Cynthia A."
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Corporate planning
3
USA
3
United States
3
Unternehmensplanung
3
Brand extension
2
Competitive strategy
2
Diversification
2
Diversifikation
2
Markentransfer
2
Marketing
2
Mehrproduktfertigung
2
Multiproduct production
2
Profitability
2
Rentabilität
2
Strategic management
2
Strategisches Management
2
Value analysis
2
Wertanalyse
2
Wettbewerbsstrategie
2
1972-1977
1
1976-1979
1
Betriebsvergleich
1
China
1
Competitive advantage
1
Entflechtung
1
Firm valuation
1
Interfirm comparison
1
International marketing
1
Internationales Marketing
1
Market structure
1
Marktstruktur
1
Measurement
1
more ...
less ...
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Reprint
Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
22
Book section
22
Lehrbuch
22
Textbook
18
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Aufsatzsammlung
3
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Glossar enthalten
3
Glossary included
3
Sammelwerk
3
Bibliographie
1
Conference proceedings
1
Einführung
1
Fallstudiensammlung
1
Konferenzschrift
1
more ...
less ...
Language
All
English
15
Author
All
Keller, Kevin Lane
Montgomery, Cynthia A.
Mintzberg, Henry
18
Porter, Michael E.
17
Schuler, Randall S.
13
Sparrow, Paul R.
10
Krug, Jeffrey A.
9
Ansoff, Harry Igor
8
Brewster, Chris
8
Foss, Nicolai J.
8
Jermier, John M.
7
Teece, David J.
7
Andrews, Tim G.
6
Budhwar, Pawan S.
6
Crane, Andrew
6
Dall'Olmo Riley, Francesca
6
Govindarajan, Vijay
6
Gupta, Anil K.
6
Henderson, Rebecca
6
Kotter, John P.
6
Mathews, Martin R.
6
Shenkar, Oded
6
Singer, Alan E.
6
Verbeke, Alain
6
Wood, John Cunningham
6
Adler, Nancy J.
5
Anderson, Neil
5
Audretsch, David B.
5
Baum, Tom
5
Bedeian, Arthur G.
5
De Cieri, Helen
5
Drucker, Peter F.
5
Eisenhardt, Kathleen M.
5
Georg, Susse
5
Grönroos, Christian
5
Hart, Paul 't
5
Hoffman, Andrew J.
5
Hofstede, Geert
5
Jackson, Susan E.
5
Mead, Richard
5
more ...
less ...
Published in...
All
Brand management ; Vol. 2
2
Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Corporate strategy
1
Diversification and growth of the firm
1
Fundamentals of business strategy ; Vol. 4
1
H. Igor Ansoff ; Vol. 2
1
Harvard business review : HBR
1
Marketing-mix strategies - product strategy and promotion strategy
1
Strategy and globalization ; Vol. 4
1
Strategy, structure and leadership
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
6
Corporate diversification
Montgomery, Cynthia A.
-
2009
Persistent link: https://www.econbiz.de/10003806930
Saved in:
7
Corporate economic performance : diversification strategy versus market structure
Christensen, H. Kurt
;
Montgomery, Cynthia A.
-
2007
Persistent link: https://www.econbiz.de/10003572599
Saved in:
8
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
9
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
10
Creating corporate advantage
Collis, David
;
Montgomery, Cynthia A.
-
2009
Persistent link: https://www.econbiz.de/10003787748
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->