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~person:"Keller, Kevin Lane"
~person:"Willcocks, Leslie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Brand management
8
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8
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6
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6
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5
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5
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5
Marketingmanagement
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Collection of articles written by one author
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Keller, Kevin Lane
Willcocks, Leslie
Sheth, Jagdish N.
27
Mintzberg, Henry
20
Porter, Michael E.
20
Foss, Nicolai J.
16
Schuler, Randall S.
13
Drucker, Peter F.
12
Krug, Jeffrey A.
12
Sparrow, Paul R.
10
Wind, Yoram
9
Ansoff, Harry Igor
8
Brewster, Chris
8
Cooper, Cary
8
Peterson, Mark F.
8
Teece, David J.
8
Wood, John Cunningham
8
Audretsch, David B.
7
Boisot, Max
7
Crane, Andrew
7
Dall'Olmo Riley, Francesca
7
Gassmann, Oliver
7
Henderson, Rebecca
7
Hofstede, Geert
7
Jermier, John M.
7
Montgomery, Cynthia A.
7
Roth, Kendall
7
Shenkar, Oded
7
Andrews, Tim G.
6
Bedeian, Arthur G.
6
Brenner, Walter
6
Budhwar, Pawan S.
6
Ehrenberg, Andrew S. C.
6
Govindarajan, Vijay
6
Grönroos, Christian
6
Gupta, Anil K.
6
Hart, Paul 't
6
Konrad, Alison M.
6
Kotter, John P.
6
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Management of information systems
3
Managing outsourcing relationships
3
Brand management ; Vol. 2
2
Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Global outsourcing issues and trends
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
15
Showing
1
-
10
of
15
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date (oldest first)
1
Developing a
knowledge
-based perspective on coordination : the case of global software projects
Kotlarsky, Julia
;
Fenema, Paul C. van
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848952
Saved in:
2
Measuring organizational IS effectiveness : an overview and update of senior
management
perspectives
Seddon, Peter B.
;
Graeser, Valerie
;
Willcocks, Leslie
-
2008
Persistent link: https://www.econbiz.de/10003763261
Saved in:
3
Managing dispersed expertise in IT offshore outsourcing : lessons from Tata consultancy services
Oshri, Ilan
;
Kotlarsky, Julia
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848833
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
8
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
9
IT outsourcing and core IS capabilities : challenges and lessons at Dupont
Willcocks, Leslie
;
Feeny, David H.
-
2009
Persistent link: https://www.econbiz.de/10003848760
Saved in:
10
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
1
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