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~person:"Kerin, Roger A."
~subject:"Marketingmanagement"
~type:"book"
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Marketingmanagement
Marketing
30
Marketing management
27
Strategisches Management
11
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2
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2
Fallstudiensammlung
2
Distribution costs
1
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21
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Kerin, Roger A.
Kotler, Philip
106
Bruhn, Manfred
65
Homburg, Christian
56
Meffert, Heribert
54
Pepels, Werner
44
Keller, Kevin Lane
33
Backhaus, Klaus
31
Tomczak, Torsten
31
Sheth, Jagdish N.
28
Kirchgeorg, Manfred
26
Peter, Jerome Paul
25
Kleinaltenkamp, Michael
22
Kuß, Alfred
22
Armstrong, Gary
21
Burmann, Christoph
21
Fritz, Wolfgang
21
Fantapié Altobelli, Claudia
20
Hartley, Steven W.
20
Albers, Sönke
19
Piercy, Nigel
19
Sander, Matthias
19
Berndt, Ralph
18
Drees, Norbert
18
Esch, Franz-Rudolf
18
Reinecke, Sven
18
Walker, Orville C.
18
Kotabe, Masaaki
17
Krohmer, Harley
17
McDonald, Malcolm
17
Wiedmann, Klaus-Peter
17
Aaker, David A.
15
Ahlert, Dieter
15
Bauer, Hans H.
15
Perreault, William D.
15
Donnelly, James H.
14
Huber, Frank
14
Hutt, Michael D.
14
Madhani, Pankaj M.
14
McCarthy, Edmund Jerome
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
27
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2023
-
Sixteenth edition, International student edition
Persistent link: https://www.econbiz.de/10013478708
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2021
-
Fifteenth edition, International student edition
Persistent link: https://www.econbiz.de/10012597014
Saved in:
3
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2020
-
Eighth edition
Persistent link: https://www.econbiz.de/10011995444
Saved in:
4
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2019
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011796536
Saved in:
5
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2018
-
Seventh Edition
-- Using social media to connect with consumers -- Personal selling and sales
management
-- Implementing interactive and …
Persistent link: https://www.econbiz.de/10011565552
Saved in:
6
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2017
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
Saved in:
8
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2016
-
6. edition
Persistent link: https://www.econbiz.de/10010496732
Saved in:
9
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
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