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~person:"Khammash, Marwan"
~person:"Sharp, Byron"
~subject:"Pharmaceutical industry"
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Pharmaceutical industry
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Khammash, Marwan
Sharp, Byron
Stern, Philip
4
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International journal of forecasting
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Forecasting branded and generic pharmaceuticals
Nikolopoulos, Konstantinos
;
Buxton, Samantha
;
Khammash, …
- In:
International journal of forecasting
32
(
2016
)
2
,
pp. 344-357
Persistent link: https://www.econbiz.de/10011596831
Saved in:
2
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
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