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~person:"Kim, Kacy K."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Advertising effects
8
Werbewirkung
8
Konsumentenverhalten
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Advertising
6
Werbung
6
Psychology of advertising
3
Werbepsychologie
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Kim, Kacy K.
Pelsmacker, Patrick de
21
Septianto, Felix
20
Dens, Nathalie
19
Gierl, Heribert
19
Boerman, Sophie C.
11
Eisend, Martin
11
Matthes, Jörg
11
Muehling, Darrel D.
11
Reijmersdal, Eva A. van
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Pauwels, Koen
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Dahlén, Micael
9
Evans, Nathaniel J.
9
Naderer, Brigitte
9
Bang Nguyen Viet
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Stafford, Marla Royne
8
Wen, Taylor Jing
8
Arora, Nilesh
7
Bae, Mikyeung
7
Chan, Kara
7
Chang, Chun-Tuan
7
Hatzithomas, Leonidas
7
Jeong, EunHa
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Kareklas, Ioannis
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Phau, Ian
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Rosengren, Sara
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International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
7
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
3
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
4
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
5
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
6
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
7
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
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