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~person:"Kiss, Greg"
~person:"Ozcan, Kerimcan"
~person:"Voorveld, Hilde"
~subject:"Interaktive Medien"
~type:"article"
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Interaktive Medien
Interactive media
7
Advertising effects
3
Website
3
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3
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2
Beziehungsmarketing
2
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Kiss, Greg
Ozcan, Kerimcan
Voorveld, Hilde
Bauer, Hans H.
4
Cauberghe, Verolien
4
Silberer, Günter
4
Bellman, Steven
3
Chiagouris, Larry
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Clement, Michel
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Lehner, Franz
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Noort, Guda van
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Esch, Franz-Rudolf
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Exler, Stefanie
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Jiang, Zhenhui
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Kirk, Colleen P.
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Lala, Vishal
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Levy, Shalom
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Matei, Sorin Adam
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Mäder, Ralf
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Neumann, Marcus M.
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Orgad, Shani
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
7
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1
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
2
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
3
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
4
Moderating influences on interactivity effects
Voorveld, Hilde
;
Noort, Guda van
- In:
Current insights and future trends : [extended versions …
,
(pp. 163-175)
.
2012
Persistent link: https://www.econbiz.de/10009748164
Saved in:
5
The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
6
Effects of interactive and imagery-strong websites
Kiss, Greg
;
Esch, Franz-Rudolf
- In:
International advertising and communication : current …
,
(pp. 361-377)
.
2006
Persistent link: https://www.econbiz.de/10003378191
Saved in:
7
Improving imagery processing and effectiveness of internet websites through progressive levels of interactivity and imagery-strength
Kiss, Greg
;
Esch, Franz-Rudolf
;
Weisenfeld-Schenk, Ursula
- In:
Advertising and communication : proceedings 4th …
,
(pp. 231-241)
.
2005
Persistent link: https://www.econbiz.de/10003353822
Saved in:
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