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~person:"Kitchen, Philip J."
~subject:"Internet"
~subject:"Marketing management"
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Marketing management
Öffentlichkeitsarbeit
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Public relations
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4
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4
Firmenimage
4
Marketingmanagement
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public relations
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Kitchen, Philip J.
Bruhn, Manfred
41
Esch, Franz-Rudolf
13
Langner, Tobias
10
Balmer, John M. T.
7
Podnar, Klement
7
Pfeffermann, Nicole
6
Pozniak, Laetitia
5
Balmer, John M.T.
4
Holtz, Shel
4
Koschnick, Wolfgang J.
4
Pakura, Stefanie
4
Phillips, David
4
Rudeloff, Christian
4
Scott, David Meerman
4
Andersen, Sophie Esmann
3
Boenigk, Michael
3
Camilleri, Mark Anthony
3
Carney, William Wray
3
Eck, Klaus
3
Ferauge, Perrine
3
Fischer, Thomas M.
3
Hohn, Stefanie
3
King, Stephen
3
Laurie, Sally
3
Mortimer, Kathleen
3
Papasolomou, Ioanna
3
Thimm, Caja
3
Adeola, Ogechi
2
Ahlers, Grit Mareike
2
Andreu, Luisa
2
Arnone, Laurent
2
Babiuk, Colin
2
Becker, Sabrina
2
Bekmeier-Feuerhahn, Sigrid
2
Bernet, Marcel
2
Branco, Manuel Castelo
2
Busch, Oliver
2
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2
Calishain, Tara
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European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
4
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Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
3
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
4
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
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