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~person:"Ko, Eunju"
~person:"Thaichon, Park"
~subject:"Luxury goods"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Luxury goods
Consumer behaviour
88
Konsumentenverhalten
87
Brand management
29
Luxusgüter
29
Markenführung
29
Fashion
21
Mode
21
Beziehungsmarketing
18
Relationship marketing
18
Internet marketing
15
Online-Marketing
15
Brand image
14
Markenimage
14
Social Web
14
Social web
14
Advertising
13
Brand
13
Markenartikel
13
Advertising effects
12
Werbewirkung
12
Werbung
12
Customer value
11
Kundenwert
11
Marketing management
10
Marketingmanagement
10
Customer satisfaction
7
Kundenzufriedenheit
7
Online retailing
7
Online-Handel
7
Sustainability
7
Luxury
6
Nachhaltigkeit
6
South Korea
6
Südkorea
6
Coronavirus
5
Einzelhandel
5
Nachhaltige Entwicklung
5
Nachhaltiger Konsum
5
Retail trade
5
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Undetermined
24
Type of publication
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Article
27
Book / Working Paper
2
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Aufsatz in Zeitschrift
Article in journal
29
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
29
Author
All
Ko, Eunju
Thaichon, Park
Phau, Ian
22
Jain, Sheetal
15
Kapferer, Jean-Noël
14
Valette-Florence, Pierre
14
Shukla, Paurav
13
Hyun, Sunghyup Sean
12
Wiedmann, Klaus-Peter
12
Seo, Yuri
11
Septianto, Felix
10
Peng, Norman
9
Amatulli, Cesare
8
Christodoulides, George
8
Guido, Gianluigi
8
Hennigs, Nadine
8
Jain, Varsha
8
Atwal, Glyn
7
Cervellon, Marie-Cécile
7
Chen, Annie Huiling
7
Han, Heesup
7
Klaus, Philipp
7
Park, Jungkun
7
Aiello, Gaetano
6
Eastman, Jacqueline Kilsheimer
6
Godey, Bruno
6
Klarmann, Christiane
6
Paul, Justin
6
Pino, Giovanni
6
Shimul, Anwar Sadat
6
Sung, Billy
6
Balabanis, George
5
Das, Manish
5
Donvito, Raffaele
5
Heine, Klaus
5
Jiang, Ling
5
Loureiro, Sandra Maria Correia
5
Mishra, Sita
5
Nagasawa, Shin'ya
5
Pangarkar, Aniruddha
5
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Published in...
All
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
International journal of retail and distribution management
1
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All
ECONIS (ZBW)
29
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
6
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
7
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
8
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
9
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
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