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~person:"Ko, Yong Jae"
~person:"Vrontis, Demetris"
~subject:"Ballsport"
~subject:"Brand management"
~subject:"Fans"
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Search: subject_exact:"Sportmarketing"
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Ballsport
Brand management
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Sportmarketing
30
Sports marketing
30
Consumer behaviour
22
Konsumentenverhalten
22
Professional sports
18
Profisport
18
Sport organization
15
Sportorganisation
15
Football
13
Fußball
13
Markenführung
10
Sport
9
Sports
9
Brand image
8
Markenimage
8
Sponsoring
7
Sponsorship
7
Beziehungsmarketing
6
Relationship marketing
6
Arbeitsgruppe
5
Social Web
5
Social web
5
Team
5
Sport event
4
Sportveranstaltung
4
Viral marketing
4
Virales Marketing
4
word of mouth
4
Athletes
3
Ball game
3
Brand
3
Sportler
3
Basketball
2
Brand equity
2
Community
2
Computerspiel
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Corporate Social Responsibility
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Ko, Yong Jae
Vrontis, Demetris
Kunkel, Thilo
14
Biscaia, Rui
10
Heere, Bob
9
Doyle, Jason P.
8
Funk, Daniel C.
8
Ballouli, Khalid
7
Chanavat, Nicolas
7
Shuv-Ami, Avichai
6
Su, Yiran
6
Burmann, Christoph
5
Chadwick, Simon
5
James, Jeffrey D.
5
Richelieu, André
5
Williams, Antonio S.
5
Zhang, James J.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Filo, Kevin
4
Greenwell, T. Christopher
4
Grohs, Reinhard
4
Hill, Brad
4
McDonald, Heath
4
O'Reilly, Norm
4
Simmons, Jason M.
4
Séguin, Benoit
4
Uhrich, Sebastian
4
Wear, Henry
4
Yoshida, Masayuki
4
Arai, Akiko
3
Bennett, Gregg
3
Byon, Kevin K.
3
Dickson, Geoff
3
Hambrick, Marion E.
3
Havard, Cody T.
3
Itani, Maher N.
3
Katz, Matthew
3
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
1
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ECONIS (ZBW)
10
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1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
6
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
7
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
8
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
9
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
10
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
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