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~person:"Ko, Yong Jae"
~subject:"Athlete reputational crisis"
~subject:"Auslandsinvestition"
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Athlete reputational crisis
Auslandsinvestition
Athletes
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Sportler
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Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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Brand image
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Personality psychology
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athlete scandal
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college athletics
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Associative memory network model
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Attribution theory
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Bicycle racing
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Business ethics
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Ko, Yong Jae
Evans, Brent A.
1
Karcher, Richard T.
1
Kelly, Deborah
1
Kim, Daehwan
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Kim, Yu Kyoum
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Lee, Joon Sung
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Pitts, Joshua D.
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International journal of sports marketing & sponsorship
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Journal of nonprofit & public sector marketing
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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