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~person:"Kotler, Philip"
~person:"Peattie, Sue"
~person:"Previte, Josephine"
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Social marketing
38
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33
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25
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6
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5
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Kotler, Philip
Peattie, Sue
Previte, Josephine
Rundle-Thiele, Sharyn
39
Kubacki, Krzysztof
32
Brennan, Linda
21
Lee, Nancy R.
21
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20
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18
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16
Domegan, Christine
16
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
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3
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3
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2
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Macro-social marketing insights : systems thinking for wicked problems
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Social marketing and behaviour change : models, theory and applications
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ECONIS (ZBW)
41
USB Cologne (EcoSocSci)
12
RePEc
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1
Social marketing : behavior change for good
Lee, Nancy R.
;
Kotler, Philip
;
Colehour, Julie
-
2024
-
Seventh edition
Persistent link: https://www.econbiz.de/10014414152
Saved in:
2
Success in social marketing : 100 case studies from around the globe
Lee, Nancy R.
;
Kotler, Philip
-
2022
Persistent link: https://www.econbiz.de/10014022388
Saved in:
3
Engaging dissensus : innovating social change
Fry, Marie-Louise
;
Brennan, Linda
;
Previte, Josephine
- In:
Stakeholder involvement in social marketing : …
,
(pp. 89-107)
.
2021
Persistent link: https://www.econbiz.de/10012419626
Saved in:
4
Collaborative systems thinking for social change
Previte, Josephine
;
Pomfret, Liam
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 169-192)
.
2020
Persistent link: https://www.econbiz.de/10012112247
Saved in:
5
Social marketing : behavior change for social good
Lee, Nancy R.
;
Kotler, Philip
-
2020
-
Sixth edition
Persistent link: https://www.econbiz.de/10011923319
Saved in:
6
The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Fry, Marie-Lousie
;
Dreenan, Judy
;
Previte, Josephine
; …
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 551-570
Persistent link: https://www.econbiz.de/10010376927
Saved in:
7
Social marketing : changing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2016
-
5. ed.
Persistent link: https://www.econbiz.de/10013548164
Saved in:
8
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
Saved in:
9
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
10
Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
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