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~person:"Krafft, Manfred"
~person:"Töpfer, Armin"
~person:"Vrontis, Demetris"
~subject:"Marketing management"
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Search: subject:"Customer relationship management"
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| 4 applied filters
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Marketing management
Beziehungsmarketing
97
Relationship marketing
97
Customer satisfaction
20
Kundenzufriedenheit
20
Theorie
19
Theory
19
Deutschland
17
Germany
17
Consumer behaviour
16
Konsumentenverhalten
16
Kundenmanagement
13
Marketingmanagement
12
Brand management
9
Customer value
9
Kundenwert
9
Lieferantenmanagement
9
Markenführung
9
Supplier relationship management
9
Measurement
8
Messung
8
Unternehmen
7
Verbraucherzufriedenheit
7
B-to-B-Marketing
6
Business-to-business marketing
6
Electronic Commerce
6
Kundenorientierung
6
Social Web
6
Social web
6
Strategic management
6
Strategisches Management
6
E-commerce
5
Kundenbindungsprogramm
5
Loyalty program
5
Market research
5
Marktforschung
5
Quality management
5
Qualitätsmanagement
5
Artificial intelligence
4
Brand image
4
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Article
9
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3
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9
Aufsatz in Zeitschrift
9
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1
Bibliografie enthalten
1
Bibliography included
1
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Language
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German
6
English
6
Author
All
Krafft, Manfred
Töpfer, Armin
Vrontis, Demetris
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Bauer, Hans H.
8
Grönroos, Christian
8
Verhoef, Peter C.
8
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Hollensen, Svend
5
Ormrod, Robert P.
5
Payne, Adrian
5
Petersen, J. Andrew
5
Pompe, Hans-Georg
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hammerschmidt, Maik
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
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Published in...
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Ekonomski pregled
1
Handelsforschung
1
International journal of globalisation and small business : IJGSB
1
Journal for international business and entrepreneurship development
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Kundenmanagement & Electronic Commerce
1
Research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
World review of entrepreneurship, management and sustainable development
1
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Source
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ECONIS (ZBW)
12
Showing
1
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10
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12
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date (oldest first)
1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011407617
Saved in:
3
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
4
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
5
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
6
Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris
;
Kogetsidis, Harry
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 188-204
Persistent link: https://www.econbiz.de/10003771027
Saved in:
7
Mass customisation and the clothing industry
Vignali, Claudio
;
Vrontis, Demetris
;
Vronti, Peri D.
- In:
Ekonomski pregled
55
(
2004
)
5/6
,
pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
Saved in:
8
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
9
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
10
Kundenzufriedenheit messen und steigern
Töpfer, Armin
(
ed.
);
Bauer, Ewald
(
contributor
)
-
1999
-
2., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000682567
Saved in:
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