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~person:"Ku, Hsuan-Hsuan"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Product labelling
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Affixed labeling
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Ku, Hsuan-Hsuan
Groenen, Patrick J. F.
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Kagie, Martijn
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European journal of marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
2
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
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