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~person:"Kuß, Alfred"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
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Consumer behaviour
Marketing management
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Corporate planning
13
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Kuß, Alfred
Vrontis, Demetris
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
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7
Esch, Franz-Rudolf
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7
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7
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7
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6
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6
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5
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4
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Ekonomski pregled
1
Global business & economics review
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Marketing : ZFP ; journal of research and management
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
The journal of brand management : an international journal
1
World review of entrepreneurship, management and sustainable development
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1
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
2
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
3
The relationship between wine sector and regional competitiveness
Viassone, Milena
;
Vrontis, Demetris
;
Papasolomou, Ioanna
- In:
Global business & economics review
18
(
2016
)
3/4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011665275
Saved in:
4
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
5
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
6
Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
7
Mass customisation and the clothing industry
Vignali, Claudio
;
Vrontis, Demetris
;
Vronti, Peri D.
- In:
Ekonomski pregled
55
(
2004
)
5/6
,
pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
Saved in:
8
Berührungspunkte von strategischem Marketing und Konsumentenforschung
Kuß, Alfred
- In:
Marketing und Marktforschung : Entwicklungen, …
,
(pp. 469-482)
.
1996
Persistent link: https://www.econbiz.de/10001293787
Saved in:
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