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~person:"Kumar, V."
~person:"Svensson, Göran"
~subject:"USA"
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Search: subject:"customer relationship management"
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USA
Beziehungsmarketing
110
Relationship marketing
110
Kundenwert
32
Customer value
28
Lieferantenmanagement
27
Supplier relationship management
27
Consumer behaviour
26
Customer satisfaction
26
Konsumentenverhalten
26
Kundenzufriedenheit
26
B-to-B-Marketing
16
Business-to-business marketing
16
Confidence
16
Marketing management
16
Marketingmanagement
16
Vertrauen
16
Customer integration
10
Kundenmanagement
10
Kundenintegration
9
Measurement
9
Messung
9
Performance measurement
9
Performance-Messung
9
commitment
9
satisfaction
9
Arbeitszufriedenheit
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Dienstleistungsqualität
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Job satisfaction
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8
Marketingtheorie
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Theorie
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United States
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customer lifetime value
8
trust
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Kumar, V.
Svensson, Göran
Smith, Alan D.
19
Walsh, Gianfranco
7
Han, Heesup
6
Johnson, Michael D.
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
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4
Gourio, François
4
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4
Hennig-Thurau, Thorsten
4
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4
Kim, Wansoo
4
Lucas, Robert W.
4
Mattila, Anna S.
4
Rudanko, Leena
4
Skiera, Bernd
4
Chen, Tom
3
Eggert, Andreas
3
Ehrlich, Evelyn
3
Eisingerich, Andreas B
3
Elhauge, Einer
3
Enkel, Ellen
3
Fanelli, Duke
3
Gulati, Ranjay
3
Ha, Jooyeon
3
Knittel, Christopher R.
3
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3
Raitani, Sonika
3
Ruyter, Ko de
3
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3
Stango, Victor
3
Tanford, Sarah
3
Vyas, Vishal
3
Wiesel, Thorsten
3
Agha, Leila
2
Anaza, Nwamaka A.
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Auh, Seigyoung
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Journal of international marketing
2
Journal of marketing
2
Handbook of research on customer equity in marketing
1
Journal of the Academy of Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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1
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
2
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
3
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
4
Analyzing the diffusion of global
customer
relationship
management
: a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
5
The impact of
customer
relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
6
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
7
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
8
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
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