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~person:"Kumar, V."
~person:"Thaichon, Park"
~subject:"USA"
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Search: subject:"customer relationship management"
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USA
Beziehungsmarketing
111
Relationship marketing
111
Kundenwert
34
Consumer behaviour
32
Konsumentenverhalten
32
Customer value
30
Marketing management
19
Marketingmanagement
19
Customer satisfaction
14
Kundenzufriedenheit
14
Customer integration
13
Kundenintegration
13
Lieferantenmanagement
11
Supplier relationship management
11
Kundenmanagement
10
Einzelhandel
9
Internet marketing
9
Measurement
9
Messung
9
Online-Marketing
9
Retail trade
9
Dienstleistungsqualität
8
Marketing theory
8
Marketingtheorie
8
Service quality
8
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8
customer lifetime value
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7
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Brand management
7
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7
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7
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7
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7
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Unternehmenserfolg
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Kumar, V.
Thaichon, Park
Smith, Alan D.
19
Walsh, Gianfranco
7
Han, Heesup
6
Johnson, Michael D.
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
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4
Gourio, François
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Lucas, Robert W.
4
Mattila, Anna S.
4
Rudanko, Leena
4
Skiera, Bernd
4
Chen, Tom
3
Eggert, Andreas
3
Ehrlich, Evelyn
3
Eisingerich, Andreas B
3
Elhauge, Einer
3
Enkel, Ellen
3
Fanelli, Duke
3
Gulati, Ranjay
3
Ha, Jooyeon
3
Knittel, Christopher R.
3
Peltier, James
3
Raitani, Sonika
3
Ruyter, Ko de
3
Schweidel, David A.
3
Stango, Victor
3
Tanford, Sarah
3
Vyas, Vishal
3
Wiesel, Thorsten
3
Agha, Leila
2
Anaza, Nwamaka A.
2
Auh, Seigyoung
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Journal of international marketing
2
Journal of marketing
2
Handbook of research on customer equity in marketing
1
Journal of the Academy of Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
2
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
3
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
4
Analyzing the diffusion of global
customer
relationship
management
: a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
5
The impact of
customer
relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
6
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
7
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
8
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
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