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~person:"Kumar, V."
~subject:"B-to-B-Marketing"
~subject:"Supplier relationship management"
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Subject
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B-to-B-Marketing
Supplier relationship management
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
15
Marketingmanagement
15
Kundenmanagement
10
Customer integration
9
Kundenintegration
9
Measurement
9
Messung
9
Marketing theory
8
Marketingtheorie
8
USA
8
United States
8
customer lifetime value
8
Customer satisfaction
7
Firm performance
7
Kundenzufriedenheit
7
Theorie
7
Theory
7
Unternehmenserfolg
7
Einzelhandel
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
customer engagement
6
customer relationship management
6
Business-to-business marketing
5
Customer engagement
5
Lieferantenmanagement
5
Market research
5
Marktforschung
5
Beziehungsmanagement
4
Brand image
4
Dienstleistungsqualität
4
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Undetermined
1
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Article
6
Book / Working Paper
3
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Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Case study
1
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1
Festschrift
1
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Language
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English
9
Author
All
Kumar, V.
Svensson, Göran
23
Homburg, Christian
18
Bruhn, Manfred
16
Kleinaltenkamp, Michael
15
Naudé, Peter
12
Ahlert, Dieter
11
Eggert, Andreas
10
La Rocca, Antonella
10
Grönroos, Christian
9
Jacob, Frank
9
Mostert, Pierre
9
Palmatier, Robert W.
9
Ivens, Björn Sven
8
Kowalkowski, Christian
8
Mysen, Tore
8
Stock-Homburg, Ruth
8
Terho, Harri
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Helmke, Stefan
7
Henneberg, Stephan
7
Krafft, Manfred
7
Paulssen, Marcel
7
Reinartz, Werner J.
7
Scheer, Lisa K.
7
Sheth, Jagdish N.
7
Ulaga, Wolfgang
7
Aykol, Bilge
6
Baxter, Roger
6
Folse, Judith Anne Garretson
6
Grewal, Dhruv
6
Grewal, Rajdeep
6
Guo, Chiquan
6
Hennig-Thurau, Thorsten
6
Huang, Ying
6
Itani, Omar S.
6
Keränen, Joona
6
Mangus, Stephanie M.
6
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Institution
All
INSEAD
1
Published in...
All
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Legends in marketing
1
Marketing mix decisions : new perspectives and practices
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
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Source
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ECONIS (ZBW)
9
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1
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9
of
9
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
3
Customer
relationship
management
in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
4
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
5
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
6
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
7
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
8
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
9
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
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