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~person:"Kumar, V."
~subject:"Consumer behaviour"
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Search: subject_exact:"Kundenmanagement"
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Consumer behaviour
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Konsumentenverhalten
24
Marketing management
15
Marketingmanagement
15
Kundenmanagement
12
Messung
10
Customer integration
9
Kundenintegration
9
Measurement
9
Marketing theory
8
Marketingtheorie
8
USA
8
United States
8
Customer satisfaction
7
Firm performance
7
Kundenzufriedenheit
7
Theorie
7
Theory
7
Unternehmenserfolg
7
customer lifetime value
7
Einzelhandel
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
customer engagement
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
Lieferantenmanagement
5
Market research
5
Marktforschung
5
Supplier relationship management
5
Beziehungsmanagement
4
Brand image
4
Dienstleistungsqualität
4
Markenimage
4
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Undetermined
19
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19
Book / Working Paper
5
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
2
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2
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2
Collection of articles of several authors
1
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1
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English
24
Author
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Kumar, V.
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Verhoef, Peter C.
26
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
12
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Springer-Verlag GmbH
1
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Journal of the Academy of Marketing Science
5
Journal of marketing
4
Journal of marketing research : JMR
3
SpringerLink / Bücher
2
Customer engagement marketing
1
Handbook of research on customer engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Springer Texts in Business and Economics
1
Springer eBook Collection / Business and Management
1
Springer texts in business and economics
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ECONIS (ZBW)
24
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1
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
2
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
5
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
6
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
7
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
8
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
9
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
10
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
1
2
3
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