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~person:"Kumar, V."
~subject:"Großbritannien"
~subject:"Innovation management"
~subject:"Relationship marketing"
~subject:"Wissenstransfer"
~type_genre:"Article in journal"
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Großbritannien
Innovation management
Relationship marketing
Wissenstransfer
Beziehungsmarketing
48
Consumer behaviour
26
Konsumentenverhalten
26
Marketing management
25
Marketingmanagement
25
Customer value
23
Kundenwert
23
Brand management
13
Markenführung
13
USA
13
United States
13
Theorie
11
Theory
11
Emerging economies
10
Firm performance
10
Schwellenländer
10
Unternehmenserfolg
10
B-to-B-Marketing
8
Business-to-business marketing
8
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Supplier relationship management
7
customer lifetime value
7
Brand
6
Brand image
6
Einzelhandel
6
Markenartikel
6
Markenimage
6
Marketing
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
Customer engagement
5
Customer integration
5
Emerging markets
5
Innovation
5
Kundenintegration
5
Measurement
5
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Undetermined
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Article
52
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Article in journal
Aufsatz in Zeitschrift
52
Aufsatz im Buch
9
Book section
9
Festschrift
7
Lehrbuch
5
Arbeitspapier
2
Collection of articles of several authors
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Language
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English
51
German
1
Author
All
Kumar, V.
Wright, Mike
71
Brem, Alexander
70
Audretsch, David B.
67
Han, Heesup
53
Vrontis, Demetris
52
Kraus, Sascha
50
Messeni Petruzzelli, Antonio
47
Gassmann, Oliver
44
Lichtenthaler, Ulrich
44
Verganti, Roberto
44
Frattini, Federico
43
Ritala, Paavo
43
Roper, Stephen
43
Ferreira, João J. M.
42
Hurmelinna-Laukkanen, Pia
42
Daim, Tugrul U.
39
Van Haverbeke, Wim
39
Hollebeek, Linda D.
38
Bogers, Marcel L. A. M.
37
Bouncken, Ricarda B.
37
Gil Saura, Irene
37
Mattila, Anna S.
37
Chen, Jin
36
Henry, Craig
36
Matzler, Kurt
36
Verhoef, Peter C.
35
Homburg, Christian
33
Palmatier, Robert W.
33
Smith, Alan D.
33
Carayannis, Elias G.
32
Meissner, Dirk
32
Prentice, Catherine
32
Antonelli, Cristiano
31
Dell'Era, Claudio
31
Herstatt, Cornelius
31
Luu Trong Tuan
31
McAdam, Rodney
31
Mudambi, Ram
30
Svensson, Göran
30
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Published in...
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Journal of marketing
10
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
7
Journal of international marketing
4
Journal of retailing
3
MSI reports : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of service research : JSR
1
MIT sloan management review
1
Psychology & marketing
1
Review of marketing research
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
52
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1
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10
of
52
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1
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that
knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
2
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
3
Analyzing the diffusion of global customer relationship
management
: a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
4
The impact of customer relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
5
Implementing profitability through a customer lifetime value
management
framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
6
Customer experience
management
in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
7
Optimal customer relationship
management
using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
8
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
9
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
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