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~person:"Kunkel, Thilo"
~person:"Vrontis, Demetris"
~subject:"Fußball"
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Search: subject:"Management"
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Fußball
Brand management
42
Markenführung
42
Consumer behaviour
38
Konsumentenverhalten
38
Beziehungsmarketing
35
Innovation
35
Relationship marketing
35
Innovation management
34
Innovationsmanagement
34
Marketing management
29
Marketingmanagement
29
Strategic management
28
Strategisches Management
28
Sportmarketing
23
Sports marketing
23
Knowledge management
22
Wissensmanagement
22
KMU
21
SME
21
Firm performance
20
Unternehmenserfolg
20
Football
19
Professional sports
19
Profisport
19
Welt
18
World
18
Brand image
17
Coronavirus
17
Markenimage
17
Organisatorischer Wandel
16
Organizational change
16
Social Web
16
Social web
16
Multinationales Unternehmen
15
Transnational corporation
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Italy
14
Internet marketing
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English
19
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Kunkel, Thilo
Vrontis, Demetris
Thrassou, Alkis
12
Zülch, Henning
11
McDonald, Heath
8
Palme, Moritz
7
Biscaia, Rui
6
Bridgewater, Sue
6
Chadwick, Simon
6
Chanavat, Nicolas
6
Guajardo, Mario
6
Kriemadis, Thanos
6
Nufer, Gerd
6
Shuv-Ami, Avichai
6
Zhang, James J.
6
Balliauw, Matteo
5
Constandt, Bram
5
Franck, Egon
5
Jenewein, Wolfgang
5
Karg, Adam
5
Kesenne, Stefan
5
Manoli, Argyro Elisavet
5
Nüesch, Stephan
5
Willem, Annick
5
Anagnostopoulos, Christos
4
Burmann, Christoph
4
Dickson, Geoff
4
Durán, Guillermo
4
Frick, Bernd
4
Funk, Daniel C.
4
Goodall, Amanda H.
4
Halabi, Abdel K.
4
Heere, Bob
4
Huber, Frank
4
Jost, Sébastien
4
Kahn, Lawrence M.
4
Kartakoullis, Nicos L.
4
Kirsch, Benedikt
4
Kolyperas, Dimitrios
4
Littkemann, Jörn
4
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
2
Accounting, auditing & accountability journal
1
European Sport management quarterly : ESMQ
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
1
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ECONIS (ZBW)
19
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19
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1
A holistic strategic perspective of football industry stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
3
,
pp. 349-377
Persistent link: https://www.econbiz.de/10013478512
Saved in:
2
The contemporary football industry : a value-based analysis of social, business structural and organisational stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Accounting, auditing & accountability journal
37
(
2024
)
2
,
pp. 552-585
Persistent link: https://www.econbiz.de/10014514579
Saved in:
3
Built to last : relationship quality
management
for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
4
Football industry strategic contextualisation and developmental choices : the case of Cyprus, EU
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014308964
Saved in:
5
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
6
Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams
Kunkel, Thilo
-
2016
Understanding brand relationships as perceived by consumers is important for the successful
management
and marketing of … of external factors on consumer loyalty with a team. Suggestions for league and team
management
and marketing are …
Persistent link: https://www.econbiz.de/10013006287
Saved in:
7
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
8
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
9
Strategic sport sponsorship
management
: a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
10
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
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