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~person:"Lacey, Russell"
~subject:"Markenführung"
~subject:"United States"
~type:"article"
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Markenführung
United States
Sponsoring
8
Sponsorship
8
Sport event
6
Sportveranstaltung
6
Event marketing
4
Event-Marketing
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
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Sportmarketing
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Sports marketing
2
Werbewirkung
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Beziehungsmarketing
1
Bicycle racing
1
Brand image
1
Brand management
1
Business of sport
1
Cognition
1
Consumers
1
Customer retention
1
Event
1
Event marketing effectiveness
1
Experiential marketing
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Forecasting model
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Georgia (Bundesstaat, USA)
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Georgia (USA, state)
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Internet marketing
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Kognition
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Kundenbindung
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Markenimage
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Netherlands
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Niederlande
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Online-Marketing
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Perception
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Prognoseverfahren
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Lacey, Russell
Grohs, Reinhard
6
Woisetschläger, David
6
Scheinbaum, Angeline Close
4
Bennett, Gregg
3
Biscaia, Rui
3
Cornwell, T. Bettina
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Hermanns, Arnold
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Ko, Yong Jae
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Madrigal, Robert
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Moharana, Tapas Ranjan
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Thomas, Robert James
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Chanavat, Nicolas
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2
Contreras-Espinosa, Ruth Sofia
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Correia, Pedro Álvaro Pereira
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DeGaris, Larry
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Freitas, Bruno Duarte Abreu
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Heller, Michael
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Hickman, Thomas M.
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Hudders, Liselot
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Lee, Jung-Yong
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International journal of sports marketing & sponsorship
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
2
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How fit connects service brand sponsors with consumers' passions for sponsored events
Lacey, Russell
;
Scheinbaum, Angeline Close
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009765605
Saved in:
2
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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