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~person:"Le Nguyen Hau"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Relationship marketing"
~subject:"Service-dominant logic"
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Service-dominant logic
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Le Nguyen Hau
Loureiro, Sandra Maria Correia
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
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11
Reichwald, Ralf
11
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10
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9
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9
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6
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Service business
4
Journal of promotion management : innovations in planning and applied research
2
Journal of economic development
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
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1
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
2
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
3
The role of customer operant resources in health care value creation
Le Nguyen Hau
- In:
Service business
13
(
2019
)
3
,
pp. 457-478
Persistent link: https://www.econbiz.de/10012124352
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
6
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
7
The effects of interaction behaviors of service frontliners on customer participation in the value co-creation : a study of health care service
Le Nguyen Hau
;
Pham Ngoc Tram Anh
;
Pham Ngoc Thuy
- In:
Service business
11
(
2017
)
2
,
pp. 253-277
Persistent link: https://www.econbiz.de/10011732272
Saved in:
8
The role of service encounter interaction behavior in activating customer participation and co-creating value in the health care service
Le Nguyen Hau
;
Pham Ngoc Tram Anh
;
Pham Ngoc Thuy
;
Tran …
- In:
Journal of economic development
23
(
2016
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011647701
Saved in:
9
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
10
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
10
(
2016
)
3
,
pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
Saved in:
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