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~person:"Leeflang, Peter"
~person:"Sinitsyn, Maxim"
~type:"article"
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Search: subject_exact:"Consumer promotion"
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Sales promotion
13
Verkaufsförderung
13
Preismanagement
8
Pricing strategy
8
Consumer behaviour
4
Konsumentenverhalten
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Advertising effects
3
Preiswettbewerb
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Price competition
3
Price promotions
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Theorie
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Category Management
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price promotions
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Leeflang, Peter
Sinitsyn, Maxim
Gedenk, Karen
11
Ailawadi, Kusum L.
8
Malik, Garima
8
Neslin, Scott A.
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Breugelmans, Els
6
Gázquez-Abad, Juan Carlos
6
Xia, Lan
6
Bogomolova, Svetlana
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Natter, Martin
5
Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
5
Ziliani, Cristina
5
Barone, Michael J.
4
Barrio-García, Salvador del
4
Bertini, Marco
4
Bijmolt, Tammo H. A.
4
Crespo-Almendros, Esmeralda
4
Dewani, Prem Prakash
4
Gierl, Heribert
4
Gijsbrechts, Els
4
Ieva, Marco
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Mantrala, Murali K.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Zhang, Jie
4
Alavi, Sascha
3
Arora, Neeraj
3
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International journal of industrial organization
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Applied economics
1
European journal of marketing : EJM
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economics & management strategy : JEMS
1
Journal of the Academy of Marketing Science
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
13
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1
Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
Saved in:
2
Price leadership with promotions
Sinitsyn, Maxim
- In:
International journal of industrial organization
82
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271942
Saved in:
3
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
4
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
5
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
6
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
7
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
8
Price promotions in emerging markets
Mathur, Sameer
;
Sinitsyn, Maxim
- In:
International journal of industrial organization
31
(
2013
)
5
,
pp. 404-416
Persistent link: https://www.econbiz.de/10010247680
Saved in:
9
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
10
Coordination of price promotions in complementary categories
Sinitsyn, Maxim
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2076-2094
Persistent link: https://www.econbiz.de/10009679741
Saved in:
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