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~person:"Lehmann, Donald R."
~subject:"Marketingtheorie"
~subject:"Marktforschung"
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Search: subject:"MARKETING"
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Marketingtheorie
Marktforschung
Consumer behaviour
15
Konsumentenverhalten
15
Marketing
15
Marketing theory
14
Marketing management
12
Marketingmanagement
12
Brand management
11
Markenführung
11
Beziehungsmarketing
10
Relationship marketing
10
Market research
9
Brand image
8
Markenimage
8
USA
8
United States
8
Customer value
7
Kundenwert
7
Bibliometrics
6
Bibliometrie
6
Theorie
6
Theory
6
Brand
4
International marketing
4
Markenartikel
4
Advertising
3
Betriebliche Wertschöpfung
3
Internationales Marketing
3
Internet marketing
3
Management
3
Marketingforschung
3
Marketingstrategie
3
Marktanalyse
3
Measurement
3
Messung
3
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Value creation
3
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Undetermined
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Article
13
Book / Working Paper
8
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Article in journal
11
Aufsatz in Zeitschrift
11
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2
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2
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Collection of articles of several authors
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Lehrbuch
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1
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1
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English
21
Author
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Lehmann, Donald R.
Tadajewski, Mark
79
Sheth, Jagdish N.
61
Malhotra, Naresh K.
58
Kotler, Philip
53
Hunt, Shelby D.
51
Homburg, Christian
50
Herrmann, Andreas
39
Kuß, Alfred
39
Hruschka, Harald
36
Vargo, Stephen L.
36
Kumar, V.
35
Huber, Frank
32
Jones, D. G. Brian
32
Lusch, Robert F.
30
Hair, Joseph F.
29
Decker, Reinhold
28
Pepels, Werner
28
Albers, Sönke
26
Bauer, Hans H.
25
Sarstedt, Marko
25
Shaw, Eric H.
25
Wildner, Raimund
25
Brown, Stephen
24
Bruhn, Manfred
24
Maclaran, Pauline
24
Green, Paul E.
23
Hanssens, Dominique M.
22
Hildebrandt, Lutz
22
Eisend, Martin
21
Gierl, Heribert
21
Kamakura, Wagner A.
21
Saren, Michael
21
Wedel, Michel
21
Franses, Philip Hans
20
McDaniel, Carl D.
20
Wiedmann, Klaus-Peter
20
Grönroos, Christian
19
Helm, Roland
18
Keller, Kevin Lane
18
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Marketing Science Institute <Cambridge, Mass.>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
3
Handbook of marketing decision models
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The history of marketing science
1
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
1
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1
Theory + practice in
marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
2
Introduction to theory and practice in
marketing
conference special section of
marketing
science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
3
Commentary on "From academic research to
marketing
practice : exploring the
marketing
science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
5
The past, present, and future of measurement and methods in
marketing
analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
6
From academic research to
marketing
practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
7
Creating Boundary-Breaking
Marketing
-Relevant Consumer Research
MacInnis, Deborah J.
-
2020
show that boundary-breaking
marketing
-relevant consumer research can impact relevant stakeholders (including academics in … and the fields of consumer research and
marketing
…
Persistent link: https://www.econbiz.de/10012847033
Saved in:
8
Editorial: Preface to a debate
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 153
Persistent link: https://www.econbiz.de/10009519943
Saved in:
9
Creating boundary-breaking,
marketing
-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
10
Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle
Harlam, Bari A.
-
2015
are offered. There is relatively little research in
marketing
that deals with bundling, however. In this article we …
Persistent link: https://www.econbiz.de/10013030000
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