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~person:"Lindgreen, Adam"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Bibliometrie"
~subject:"Market research"
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B-to-B-Marketing
Bibliometrie
Market research
Marktforschung
56
Marketing
43
Marketing theory
34
Marketingtheorie
34
Marketingmanagement
28
Marketing management
25
Business-to-business marketing
24
Theory
23
Theorie
22
Beziehungsmarketing
21
Relationship marketing
20
Consumer behaviour
18
Konsumentenverhalten
18
Lieferantenmanagement
14
Supplier relationship management
14
Marketingforschung
12
USA
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United States
12
Bibliometrics
11
Brand management
9
Markenführung
9
Naresh K. Malhotra
9
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7
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5
Betriebliche Wertschöpfung
5
Brand
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Corporate Social Responsibility
5
International marketing
5
Internationales Marketing
5
Markenartikel
5
Procurement
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Value creation
5
Viral marketing
5
Virales Marketing
5
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English
72
Author
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Lindgreen, Adam
Malhotra, Naresh K.
Kleinaltenkamp, Michael
50
Homburg, Christian
48
Backhaus, Klaus
41
Herrmann, Andreas
33
Hruschka, Harald
30
Pepels, Werner
30
Tadajewski, Mark
29
Decker, Reinhold
28
Kumar, V.
28
Albers, Sönke
26
Huber, Frank
25
Svensson, Göran
25
Voeth, Markus
25
Sarstedt, Marko
24
Wildner, Raimund
24
Johnston, Wesley J.
23
Bauer, Hans H.
22
Baumgarth, Carsten
22
Hair, Joseph F.
22
Hildebrandt, Lutz
22
Sheth, Jagdish N.
22
Grewal, Rajdeep
21
Naudé, Peter
21
Wiedmann, Klaus-Peter
21
Kamakura, Wagner A.
20
Wedel, Michel
20
Henneberg, Stephan
19
Kowalkowski, Christian
19
Geiger, Ingmar
18
Gustafsson, Anders
18
Klarmann, Martin
18
Krafft, Manfred
18
Lilien, Gary L.
18
Weiber, Rolf
18
Eisend, Martin
17
Helm, Roland
17
Jacob, Frank
17
Sharma, Arun
17
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Industrial marketing management : the international journal for industrial and high-tech firms
18
Review of marketing research
11
SAGE library in marketing
7
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Legends in marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Always learning
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
International marketing review
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Pearson always learning
1
Prentice-Hall international editions
1
Psychology & marketing
1
Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of business & industrial marketing
1
The nature and scope of marketing research
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ECONIS (ZBW)
72
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1
Editorial: best business-to-business
marketing
management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Industrial
marketing
Fotiadis, Thomas
;
Lindgreen, Adam
;
Siomkos, George J.
; …
-
2023
Persistent link: https://www.econbiz.de/10013535663
Saved in:
3
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
4
Editorial: introducing interdisciplinary research in Industrial
Marketing
Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Past, present, and future business-to-business
marketing
research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
7
Citation classics from Industrial
marketing
management : celebrating forty-seven years of publications on business-to-business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
8
Commentaries on the citation classics in Industrial
Marketing
Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
9
The future of Industrial
Marketing
Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
10
Editorial: How to get great research cited
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. A1-A7
Persistent link: https://www.econbiz.de/10012288739
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