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~person:"Lindgreen, Adam"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Market research"
~subject:"Marketingtheorie"
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B-to-B-Marketing
Market research
Marketingtheorie
Marktforschung
56
Marketing
47
Marketing theory
34
Relationship marketing
32
Marketingmanagement
28
Marketing management
26
Business-to-business marketing
24
Theory
23
Theorie
22
Beziehungsmarketing
21
Consumer behaviour
18
Konsumentenverhalten
18
Lieferantenmanagement
14
Supplier relationship management
14
Marketingforschung
12
USA
12
United States
12
Bibliometrics
11
Bibliometrie
11
International marketing
11
Brand management
10
Markenführung
9
Marketing strategy
9
Naresh K. Malhotra
9
Supply chain
8
Corporate social responsibility
7
Lieferkette
6
Marketing research
6
Beschaffung
5
Betriebliche Wertschöpfung
5
Brand
5
Corporate Social Responsibility
5
Internationales Marketing
5
Markenartikel
5
Procurement
5
Research
5
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5
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41
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38
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Language
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English
79
Author
All
Lindgreen, Adam
Malhotra, Naresh K.
Tadajewski, Mark
84
Homburg, Christian
66
Sheth, Jagdish N.
66
Kleinaltenkamp, Michael
62
Hunt, Shelby D.
54
Kotler, Philip
47
Backhaus, Klaus
45
Kumar, V.
40
Herrmann, Andreas
39
Pepels, Werner
39
Vargo, Stephen L.
37
Hruschka, Harald
35
Kuß, Alfred
35
Huber, Frank
34
Albers, Sönke
32
Jones, D. G. Brian
32
Lusch, Robert F.
31
Hair, Joseph F.
29
Bauer, Hans H.
27
Decker, Reinhold
27
Svensson, Göran
27
Bruhn, Manfred
26
Voeth, Markus
26
Sarstedt, Marko
25
Shaw, Eric H.
25
Wiedmann, Klaus-Peter
25
Baumgarth, Carsten
24
Brown, Stephen
24
Lilien, Gary L.
24
Maclaran, Pauline
24
Wildner, Raimund
24
Grewal, Rajdeep
23
Kowalkowski, Christian
23
Cova, Bernard
22
Gierl, Heribert
22
Grönroos, Christian
22
Hildebrandt, Lutz
22
Johnston, Wesley J.
22
Keller, Kevin Lane
22
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Review of marketing research
12
SAGE library in marketing
7
Legends in marketing
5
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Always learning
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
International marketing review
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Pearson always learning
1
Prentice-Hall international editions
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of business & industrial marketing
1
The nature and scope of marketing research
1
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Source
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ECONIS (ZBW)
78
Other ZBW resources
1
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1
Editorial: best business-to-business
marketing
management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Industrial
marketing
Fotiadis, Thomas
;
Lindgreen, Adam
;
Siomkos, George J.
; …
-
2023
Persistent link: https://www.econbiz.de/10013535663
Saved in:
3
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
4
Editorial: introducing interdisciplinary research in Industrial
Marketing
Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Past, present, and future business-to-business
marketing
research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
7
Citation classics from Industrial
marketing
management : celebrating forty-seven years of publications on business-to-business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
8
Commentaries on the citation classics in Industrial
Marketing
Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
9
The future of Industrial
Marketing
Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
10
How to become a top business-to-business
marketing
scholar
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012212179
Saved in:
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