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~person:"Lobel Trong Thuy Tran"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Online-Marketing
E-commerce
6
Electronic Commerce
6
Consumer behaviour
5
Internet marketing
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Konsumentenverhalten
5
Online retailing
4
Online-Handel
4
Confidence
3
Perceived effectiveness
3
Social Web
3
Social web
3
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3
Viral marketing
3
Virales Marketing
3
Online reviews
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Online trust
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Purchase intention
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Bank
1
Beziehungsmarketing
1
Brand image
1
Click-like
1
Consumer generations
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Continuance intention
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Coronavirus
1
Cosmopolitanism
1
E-brand equity
1
E-preference
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E-satisfaction
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Economic benefits
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Electronic Banking
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Electronic banking
1
Gratification theory
1
Interpersonal relationships
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Markenimage
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Online informative motivation
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Online ratings
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Pandemic fear
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Lobel Trong Thuy Tran
Law, Chun Hung Roberts
8
Ahuja, Vandana
5
Dwivedi, Yogesh Kumar
5
Guo, Xiaolong
5
Schumann, Jan Hendrik
5
Akram, Umair
4
Ghose, Anindya
4
Qiu, Liangfei
4
Rodríguez-Díaz, Manuel
4
Straker, Karla
4
Viswanathan, Siva
4
Wrigley, Cara
4
Aggarwal, Rohit
3
Agnihotri, Raj
3
Arcand, Manon
3
Barrio-García, Salvador del
3
Capatina, Alexandru
3
Chen, Jianqing
3
Choi, Jeonghye
3
Clement, Michel
3
Crespo-Almendros, Esmeralda
3
Cui, Geng
3
Escobar-Rodríguez, Tomás
3
Fogel, Joshua
3
Goldfarb, Avi
3
Inversini, Alessandro
3
Jansen, Bernard J.
3
Kannan, P. K.
3
Lambrecht, Anja
3
Li, Minqiang
3
Loc Tuan Le
3
Mathews, Shane
3
Midha, Vishal
3
Nan, Guofang
3
Oh, Wonseok
3
Pavlou, Paul A.
3
Peltier, James
3
Peng, Ling
3
Rita, Paulo
3
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International journal of bank marketing
1
International journal of hospitality management
1
Journal of retailing and consumer services
1
The journal of high technology management research
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
How click-like and online trust matter across generations of bank customers
Lobel Trong Thuy Tran
- In:
International journal of bank marketing
42
(
2024
)
3
,
pp. 437-457
Persistent link: https://www.econbiz.de/10014525358
Saved in:
2
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
3
Online reviews and purchase intention : a cosmopolitanism perspective
Lobel Trong Thuy Tran
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012296732
Saved in:
4
E-satisfaction and continuance intention : the moderator role of online ratings
Lobel Trong Thuy Tran
;
Ly Minh Thi Pham
;
Loc Tuan Le
- In:
International journal of hospitality management
77
(
2019
),
pp. 311-322
Persistent link: https://www.econbiz.de/10011988559
Saved in:
5
A revised model of e-brand equity and its application to high technology products
Loc Tuan Le
;
Lobel Trong Thuy Tran
;
Ly Minh Thi Pham
; …
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10011955136
Saved in:
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