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~person:"Loureiro, Sandra Maria Correia"
~person:"Rita, Paulo"
~person:"Schumann, Jan Hendrik"
~subject:"Beziehungsmarketing"
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Search: subject:"social media"
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Beziehungsmarketing
Social Web
43
Social web
43
Internet marketing
39
Online-Marketing
39
Consumer behaviour
31
Konsumentenverhalten
31
Relationship marketing
22
Brand management
19
Markenführung
19
Brand image
14
Markenimage
13
Viral marketing
13
Virales Marketing
13
Online retailing
12
Online-Handel
12
social media
11
E-commerce
10
Electronic Commerce
10
Social media
10
Brand
8
Customer satisfaction
8
Kundenzufriedenheit
8
Markenartikel
8
Data mining
7
Website
7
Advertising effects
6
Data Mining
6
Emotion
6
Text
6
Werbewirkung
6
Marketing management
5
Marketingmanagement
5
Sentiment analysis
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Brand loyalty
4
Customer integration
4
Digitale Dienste
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Digitalisierung
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English
22
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Loureiro, Sandra Maria Correia
Rita, Paulo
Schumann, Jan Hendrik
Harrigan, Paul
17
Agnihotri, Raj
11
Hollebeek, Linda D.
10
Ahuja, Vandana
9
Itani, Omar S.
9
Rahman, Zillur
9
Alavi, Shirin
8
Conduit, Jodie
7
Hajli, Nick
7
Kamboj, Shampy
7
Malthouse, Edward C.
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Straker, Karla
7
Thaichon, Park
7
Wrigley, Cara
7
Alt, Rainer
6
Bernoff, Josh
6
Brodie, Roderick J.
6
Dholakia, Utpal M.
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Möhlenbruch, Dirk
6
Ruyter, Ko de
6
Theobald, Elke
6
Tsiotsou, Rodoula H.
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Jahn, Benedikt
5
Kaufmann, Hans Rüdiger
5
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Journal of promotion management : innovations in planning and applied research
4
Journal of business research : JBR
2
Journal of retailing and consumer services
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of personal selling & sales management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
22
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1
Fostering consumer-brand relationships through
social
media
brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
4
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
Fostering online relationships with brands through websites and
social
media
brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
7
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
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