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~person:"Loureiro, Sandra Maria Correia"
~subject:"Arbeitsgruppe"
~subject:"Social web"
~subject:"virtual reality"
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Virtuelle Realität
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Animation design
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Behavioral Intention
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Loureiro, Sandra Maria Correia
Castronova, Edward
7
Bell, Mark W.
6
Leimeister, Jan Marco
6
Wagner, Gert G.
6
Flavián Blanco, Carlos
5
Ale Ebrahim, Nader
4
Barnes, Stuart J.
4
Dwivedi, Yogesh Kumar
4
Fang, Yulin
4
Haruvy, Ernan
4
Lehdonvirta, Vili
4
Ahmed, Shamsuddin
3
Bigné Alcañiz, J. Enrique
3
Book, Betsy
3
Denegri-Knott, Janice
3
Dholakia, Nikhilesh
3
Fiedler, Marina
3
Haenlein, Michael
3
Ibáñez-Sánchez, Sergio
3
Kaplan, Andreas M.
3
Lee, Seung Hwan Mark
3
Molesworth, Mike
3
Orús, Carlos
3
Rao, N. Raghavendra
3
Ruyter, Ko de
3
Taha, Zahari
3
Vogel, Douglas R.
3
Winkler, Katrin
3
Zhou, Zhongyun
3
Abosag, Ibrahim
2
Ahn, Sun Joo
2
Applegate, Lynda M.
2
Balakrishnan, Janarthanan
2
Baraldi, Stefano
2
Baroudi, Bassam
2
Barrantes, Luis
2
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Journal of promotion management : innovations in planning and applied research
2
International journal of consumer studies
1
Journal of business research : JBR
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
3
Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a virtual reality approach
Angelino, Fernando José de Aires
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 669-685
Persistent link: https://www.econbiz.de/10013277293
Saved in:
4
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
5
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
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