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~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Innovation management"
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Consumer behaviour
Innovation management
Konsumentenverhalten
40
Brand management
38
Markenführung
38
Beziehungsmarketing
29
Relationship marketing
29
Brand image
27
Markenimage
27
Social Web
17
Social web
17
Customer satisfaction
14
Kundenzufriedenheit
14
Brand
13
Markenartikel
13
Internet marketing
12
Online-Marketing
12
Customer engagement
7
Customer integration
7
Dienstleistungsqualität
7
Kundenintegration
7
Marketing management
7
Marketingmanagement
7
Service quality
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Virtual reality
6
Virtuelle Realität
6
Brand coolness
5
Fashion
5
Holiday behaviour
5
Mode
5
Tourism
5
Tourism marketing
5
Tourismus
5
Tourismusmarketing
5
Urlaubsverhalten
5
Confidence
4
Instagram
4
Luxury goods
4
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Undetermined
29
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5
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Article
40
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1
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Article in journal
39
Aufsatz in Zeitschrift
39
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
41
Author
All
Loureiro, Sandra Maria Correia
Herstatt, Cornelius
149
Gassmann, Oliver
109
Brem, Alexander
108
Han, Heesup
67
Bessant, John R.
65
Tidd, Joseph
60
Vrontis, Demetris
60
Möslein, Kathrin
59
Mattila, Anna S.
57
Piller, Frank T.
55
Gemünden, Hans Georg
54
Daim, Tugrul U.
53
Kraus, Sascha
52
Chen, Jin
49
Ratten, Vanessa
48
Van Haverbeke, Wim
48
Bouncken, Ricarda B.
47
Hauschildt, Jürgen
47
Carayannis, Elias G.
46
Frattini, Federico
46
Rammer, Christian
45
Ritala, Paavo
43
Chesbrough, Henry William
42
Huber, Frank
42
Lichtenthaler, Ulrich
42
Phau, Ian
42
Verganti, Roberto
42
Wiedmann, Klaus-Peter
41
Hollebeek, Linda D.
39
Bang, Nguyen
38
Kumar, V.
38
Meissner, Dirk
38
Voigt, Kai-Ingo
38
Bogers, Marcel L. A. M.
37
Brockhoff, Klaus
37
Czarnitzki, Dirk
37
Füller, Johann
37
Roper, Stephen
37
Audretsch, David B.
36
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Published in...
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Journal of retailing and consumer services
6
Journal of promotion management : innovations in planning and applied research
5
International journal of hospitality management
3
Journal of business research : JBR
2
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The service industries journal
1
Tourism and hospitality research : THR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
41
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1
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41
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date (oldest first)
1
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
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