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~person:"Loureiro, Sandra Maria Correia"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Konsumentenverhalten
Kundenzufriedenheit
Consumer behaviour
39
Brand management
37
Markenführung
37
Beziehungsmarketing
28
Relationship marketing
28
Brand image
26
Markenimage
26
Social Web
16
Social web
16
Customer satisfaction
14
Brand
13
Markenartikel
13
Internet marketing
12
Online-Marketing
12
Customer engagement
7
Customer integration
7
Dienstleistungsqualität
7
Kundenintegration
7
Marketing management
7
Marketingmanagement
7
Service quality
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Brand coolness
5
Fashion
5
Mode
5
Tourism
5
Tourismus
5
Virtual reality
5
Virtuelle Realität
5
Confidence
4
Holiday behaviour
4
Instagram
4
Luxury goods
4
Luxusgüter
4
Tourism marketing
4
Tourismusmarketing
4
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Undetermined
29
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5
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Article
41
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1
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Article in journal
40
Aufsatz in Zeitschrift
40
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
42
Author
All
Loureiro, Sandra Maria Correia
Han, Heesup
76
Mattila, Anna S.
67
Homburg, Christian
47
Bauer, Hans H.
41
Huber, Frank
41
Phau, Ian
40
Bang, Nguyen
38
Kumar, V.
37
Wiedmann, Klaus-Peter
37
Hollebeek, Linda D.
36
Verhoef, Peter C.
36
Svensson, Göran
33
Gil Saura, Irene
32
Ko, Eunju
31
Melewar, T. C.
31
Prentice, Catherine
31
Swoboda, Bernhard
31
Herrmann, Andreas
30
Mittal, Vikas
30
Sharma, Piyush
29
Walsh, Gianfranco
29
Rahman, Zillur
28
Sarkar, Abhigyan
28
Hyun, Sunghyup Sean
27
Septianto, Felix
27
Bruhn, Manfred
26
Gierl, Heribert
26
Grewal, Dhruv
26
Jang, Soocheong
26
Usman, Osly
26
Wong, IpKin Anthony
26
Balaji, M. S.
25
Dawes, John
25
Casidy, Riza
24
Park, Jungkun
24
Pelsmacker, Patrick de
24
Evanschitzky, Heiner
23
Klaus, Philipp
23
McColl-Kennedy, Janet R.
23
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Published in...
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Journal of retailing and consumer services
6
Journal of promotion management : innovations in planning and applied research
5
International journal of hospitality management
3
Journal of travel and tourism marketing
2
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The service industries journal
1
Tourism and hospitality research : THR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
42
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1
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10
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42
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date (oldest first)
1
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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