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~person:"Loureiro, Sandra Maria Correia"
~subject:"Konsumentenverhalten"
~subject:"Risikomanagement"
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Konsumentenverhalten
Risikomanagement
Consumer behaviour
39
Brand management
37
Markenführung
37
Beziehungsmarketing
28
Relationship marketing
28
Brand image
26
Markenimage
26
Social Web
16
Social web
16
Customer satisfaction
14
Kundenzufriedenheit
14
Brand
13
Markenartikel
13
Internet marketing
12
Online-Marketing
12
Customer engagement
7
Customer integration
7
Dienstleistungsqualität
7
Kundenintegration
7
Marketing management
7
Marketingmanagement
7
Service quality
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Brand coolness
5
Fashion
5
Mode
5
Tourism
5
Tourismus
5
Virtual reality
5
Virtuelle Realität
5
Confidence
4
Holiday behaviour
4
Instagram
4
Luxury goods
4
Luxusgüter
4
Tourism marketing
4
Tourismusmarketing
4
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Online availability
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Undetermined
27
Free
5
Type of publication
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Article
38
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
39
Author
All
Loureiro, Sandra Maria Correia
Gleißner, Werner
89
Han, Heesup
64
Romeike, Frank
62
Mattila, Anna S.
57
Ivanov, Dmitry
56
Broll, Udo
55
Schuermann, Til
51
Dionne, Georges
49
Fabozzi, Frank J.
49
Eller, Roland
43
McAleer, Michael
43
Gatzert, Nadine
42
Stulz, René M.
41
Kunreuther, Howard
39
Phau, Ian
39
Hollebeek, Linda D.
35
Huber, Frank
35
Bang, Nguyen
34
Chorafas, Dimitris N.
34
Kumar, V.
34
Bauer, Hans H.
33
Härdle, Wolfgang
33
Kersten, Wolfgang
33
Saunders, Anthony
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
33
Wiedemann, Arnd
32
Acharya, Viral V.
31
Rudolph, Bernd
31
Wu, Desheng Dash
31
Ko, Eunju
30
Olson, David L.
30
Sherris, Michael
30
Swoboda, Bernhard
30
Choi, Tsan-Ming
29
Eling, Martin
28
Embrechts, Paul
28
Engle, Robert F.
28
Herrmann, Andreas
28
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Published in...
All
Journal of retailing and consumer services
6
Journal of promotion management : innovations in planning and applied research
5
International journal of hospitality management
3
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The service industries journal
1
Tourism and hospitality research : THR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
39
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1
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10
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39
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date (oldest first)
1
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
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