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~person:"Lowrey, Tina M."
~type_genre:"Article in journal"
~type_genre:"Lehrmittel"
~type_genre:"Sammelwerk"
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ECONIS (ZBW)
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Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
2
COVID-19 is feminine : grammatical gender influences danger perceptions and precautionary behavioral intentions by activating gender stereotypes
Mecit, Alican
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 316-325
Persistent link: https://www.econbiz.de/10013177937
Saved in:
3
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
4
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
5
Phonetic symbolism and children's brand name preferences
Baxter, Stacey
;
Lowrey, Tina M.
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
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