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~person:"Ludwig, Stephan"
~person:"Puck, Jonas"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
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Ludwig, Stephan
Puck, Jonas
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11
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Journal of world business : JWB
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International business review : the official journal of the European International Business Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of management information systems : JMIS
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ECONIS (ZBW)
6
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1
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
2
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
3
Bridging the language gap in multinational companies : language strategies and the notion of company-speak
Aichhorn, Nathalie
;
Puck, Jonas
- In:
Journal of world business : JWB
52
(
2017
)
3
,
pp. 386-403
Persistent link: https://www.econbiz.de/10011702016
Saved in:
4
Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
König, Andreas
;
Fehn, Angela
;
Puck, Jonas
; …
- In:
Journal of world business : JWB
52
(
2017
)
2
,
pp. 270-285
Persistent link: https://www.econbiz.de/10011647641
Saved in:
5
"I just don’t feel comfortable speaking English" : foreign language anxiety as a catalyst for spoken-language barriers in MNCs
Aichhorn, Nathalie
;
Puck, Jonas
- In:
International business review : the official journal of …
26
(
2017
)
4
,
pp. 749-763
Persistent link: https://www.econbiz.de/10011734509
Saved in:
6
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
Saved in:
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