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~person:"Mäki, Uskali"
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ECONIS (ZBW)
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Methodology and history of economics : essays in honour of D. Wade Hands : reflections with and without rules
Caldwell, Bruce
(
ed.
);
Davis, John A.
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014022421
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2
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
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2018
Persistent link: https://www.econbiz.de/10011899977
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3
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
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4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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5
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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8
Models, theory, and methods
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238853
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9
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
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10
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299967
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