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~person:"Möhlenbruch, Dirk"
~person:"Rubio Benito, Natalia"
~subject:"Einzelhandel"
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Einzelhandel
Store brand
16
Handelsmarke
15
Brand management
8
Markenführung
8
Retail trade
8
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
5
Relationship marketing
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Brand
4
Food retailing
4
Lebensmitteleinzelhandel
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Markenartikel
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Brand loyalty
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Deutschland
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Germany
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Economics of information
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Consumer goods industry
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Möhlenbruch, Dirk
Rubio Benito, Natalia
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
12
Ailawadi, Kusum L.
8
Riekhof, Hans-Christian
8
Geyskens, Inge
7
Martos-Partal, Mercedes
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Sudhir, K.
5
Yagüe Guillén, María Jésus
5
Zettelmeyer, Florian
5
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Sethuraman, Raj
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Cliquet, Gérard
3
Cuneo, Andres
3
Fornari, Daniele
3
Fornari, Edoardo
3
González-Benito, Oscar
3
Grandi, Sebastiano
3
Harlam, Bari A.
3
Inderst, Roman
3
Karray, Salma
3
Kelting, Katie
3
Kuhlmann, Raphael
3
Meza, Sergio
3
Milberg, Sandra J.
3
Morschett, Dirk
3
Oubiña, Javier
3
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Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business research quarterly : BRQ
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
8
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1
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
2
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
3
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
4
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
5
Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Rubio Benito, Natalia
;
Vilaseñor, Nieves
;
Yagüe …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010222160
Saved in:
6
Markenführung im Einzelhandel auf der Grundlage ökologischer und sozialer Verantwortung
Möhlenbruch, Dirk
;
Wolf, Annett
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 42-50
Persistent link: https://www.econbiz.de/10003910979
Saved in:
7
Expert quality evaluation and price of store vs. manufacturer brands: an analysis of the Spanish mass market
Méndez, José Luis
;
Oubiña, Javier
;
Rubio Benito, Natalia
- In:
Journal of retailing and consumer services
15
(
2008
)
3
,
pp. 144-155
Persistent link: https://www.econbiz.de/10003699343
Saved in:
8
Die Bedeutung von Premiummarken für das Markenmanagement im Einzelhandel
Möhlenbruch, Dirk
;
Wolf, Annett
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 283-300)
.
2007
Persistent link: https://www.econbiz.de/10003447925
Saved in:
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