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~person:"Möller, K. E. Kristian"
~subject:"Beschaffung"
~subject:"Marketing management"
~subject:"Social Web"
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Beschaffung
Marketing management
Social Web
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing
3
Marketingmanagement
3
Bibliometrics
2
Bibliometrie
2
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Advancing business marketing theory and research
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Brand familiarity
1
Brand management
1
Business network
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Clarifying metatheoretical analysis
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Clearing the paradigmatic fog in b2b marketing
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Comparing the North American mainstream research with the IMP research
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Corporate branding
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Customer value
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IMP
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IMP group
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Industrial Marketing Management Journal
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Interaction approach
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Möller, K. E. Kristian
Kleinaltenkamp, Michael
15
Agnihotri, Raj
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Terho, Harri
7
Hofmaier, Richard
6
Johnston, Wesley J.
6
Lilien, Gary L.
6
Grewal, Rajdeep
5
Itani, Omar S.
5
Rangarajan, Deva
5
Backhaus, Klaus
4
Cartwright, Severina
4
Christodoulides, George
4
Homburg, Christian
4
Jacob, Frank
4
Kreutzer, Ralf T.
4
Mora Cortez, Roberto
4
Nolte, Philipp Johannes
4
Pitt, Leyland F.
4
Ritter, Thomas
4
Rumler, Andrea
4
Sharma, Arun
4
Turnbull, Peter W.
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Wille-Baumkauff, Benjamin
4
Baaken, Thomas
3
Baal, Sebastian van
3
Bill, Fabian
3
Blankson, Charles
3
Blythe, Jim
3
Brown, Brian P.
3
Claßen, Matthias
3
Cova, Bernard
3
Dingus, Rebecca
3
Eggert, Andreas
3
Ehret, Michael
3
Fließ, Sabine
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Corporate reputation review : an international journal
1
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ECONIS (ZBW)
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1
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
2
Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish
;
Möller, K. E. Kristian
- In:
Corporate reputation review : an international journal
21
(
2018
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
Saved in:
3
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
4
An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
Saved in:
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