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~person:"Müller-Seitz, Gordon"
~person:"Phau, Ian"
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Search: subject_exact:"Emotionality"
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Emotion
22
Consumer behaviour
12
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12
Advertising effects
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7
Brand image
4
Brand management
4
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Müller-Seitz, Gordon
Phau, Ian
Ashkanasy, Neal M.
61
Winden, Frans A. A. M. van
40
Bagozzi, Richard P.
32
Septianto, Felix
32
Benhabib, Jess
25
Han, Heesup
25
Härtel, Charmine E. J.
25
Humphrey, Ronald H.
23
Huy, Quy
23
Hopfensitz, Astrid
22
Bosman, Ronald
20
Welpe, Isabell M.
20
Kemp, Elyria
19
Lindebaum, Dirk
19
Siddiqui, Danish Ahmed
19
Reuben, Ernesto
18
Wang, Pengfei
17
Dufwenberg, Martin
16
Pham, Michel T.
16
Shepherd, Dean A.
16
Woosnam, Kyle M.
16
Andrade, Eduardo B.
15
Loureiro, Sandra Maria Correia
15
Mattila, Anna S.
15
Noussair, Charles
15
Hur, Won-Moo
14
Menges, Jochen
14
Prayag, Girish
14
Schweitzer, Maurice E.
14
Battigalli, Pierpaolo
13
Connelly, Shane
13
Grandey, Alicia
13
Postlewaite, Andrew
13
Spörrle, Matthias
13
Treffers, Theresa
13
Williams, Patti
13
Zerbe, Wilfred J.
13
Cardon, Melissa S.
12
Diefendorff, James M.
12
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Positives Management : zentrale Konzepte und Ideen des Positive Organizational Scholarship
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Gabler Edition Wissenschaft / Schriften zur Unternehmensentwicklung
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Personal : Zeitschrift für Human Resource Management
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The journal of services marketing
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ECONIS (ZBW)
22
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1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
3
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
4
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
5
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
6
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
7
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
8
Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac
;
Phau, Ian
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
Saved in:
9
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
10
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
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