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~person:"Mai, Feng"
~person:"Midha, Vishal"
~subject:"Viral marketing"
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Viral marketing
Internet marketing
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Online retailing
5
Online-Handel
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Online-Marketing
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Personalisierung
5
Personalization
5
Virales Marketing
4
Confidence
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Social Web
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online professional networks
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Absatz
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Data Mining
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Dual-process theory
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Electronic word-of-mouth
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Feldforschung
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Geschlecht
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Information theory
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Internet
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Interview
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JST
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Mai, Feng
Midha, Vishal
Kim, Jong Min
4
Moro, Sérgio
4
Carrera, Clara
3
Law, Chun Hung Roberts
3
Law, Rob
3
Lok, Peter
3
Martínez-de-Albéniz, Victor
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Sosa, Manuel
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Sparks, Beverley
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Ye, Qiang
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Aggarwal, Rohit
2
Benbasat, Izak
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Benlian, Alexander
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Bilgihan, Anil
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Borghi, Matteo
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Cenfetelli, Ronald T.
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Chatterjee, Swagato
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Dens, Nathalie
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Elwalda, Abdulaziz
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Fang, Xiao
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Furner, Christopher P.
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Gross, Rainer
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Grottke, Michael
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Gu, Bin
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Guerreiro, João Pedro Silva Martins
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Iacobucci, Dawn
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Jha, Subhash
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Jia, Susan
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Kim, Moon-Yong
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Knoll, Julian
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Korchmar, Simon
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Kumar, Anuj
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Kumar, Naveen
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Kwok, Linchi
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Li, Hengyun
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Li, Xiaolin
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Lis, Bettina
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Mariani, Marcello M.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
1
MIS quarterly
1
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ECONIS (ZBW)
4
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Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
3
The effect of content depth and deviation on online review helpfulness : evidence from double-hurdle model
Wu, Chaojiang
;
Mai, Feng
;
Li, Xiaolin
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012494899
Saved in:
4
The effect of online reviews on product sales : a joint sentiment-topic analysis
Li, Xiaolin
;
Wu, Chaojiang
;
Mai, Feng
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011997619
Saved in:
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