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~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Market research"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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B-to-B-Marketing
Market research
Marketing management
Marktforschung
8
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4
Marketingtheorie
4
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3
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3
International marketing
2
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2
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Malhotra, Naresh K.
Bruhn, Manfred
20
Homburg, Christian
20
Meffert, Heribert
18
Pepels, Werner
18
Kleinaltenkamp, Michael
16
Bauer, Hans H.
15
Esch, Franz-Rudolf
14
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12
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12
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12
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11
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11
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11
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11
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11
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10
Ahlert, Dieter
9
Baier, Daniel
9
Kotler, Philip
9
Albers, Sönke
8
Belz, Christian
8
Berndt, Ralph
8
Buber, Renate
8
Decker, Reinhold
8
Diller, Hermann
8
Gaul, Wolfgang
8
Weiber, Rolf
8
Adeola, Ogechi
7
Huber, Frank
7
Klarmann, Martin
7
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7
Kreutzer, Ralf T.
7
Kumar, V.
7
Köhler, Richard
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Meyer, Anton
7
Nufer, Gerd
7
Shankar, Venkatesh
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Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 6
2
Fundamentals of marketing research ; Vol. 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
8
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1
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
2
Helping
marketing
research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
3
Overcoming the attribute prespecification bias in international
marketing
research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
4
Marketing
research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
5
Marketing
research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
6
Methodological issues in cross-cultural
marketing
research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
7
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
8
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
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