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~person:"Malhotra, Naresh K."
~subject:"Naresh K. Malhotra"
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Naresh K. Malhotra
Marketing theory
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Marketingtheorie
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Malhotra, Naresh K.
Sheth, Jagdish N.
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Agarwal, James
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ECONIS (ZBW)
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Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009301069
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299967
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Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009300114
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