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~person:"Mangold, Sabrina"
~person:"Viswanathan, Madhu"
~subject:"Perception"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing and consumer services
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Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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