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~person:"Manrai, Ajay K."
~person:"Sheth, Jagdish N."
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Search: subject_exact:"International marketing"
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Internationales Marketing
33
International marketing
31
Welt
11
World
11
Consumer behaviour
8
Globalisierung
8
Globalization
8
Konsumentenverhalten
8
Marketing theory
6
Marketingtheorie
6
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Marketingmanagement
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Naresh K. Malhotra
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cross-cultural marketing
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33
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Manrai, Ajay K.
Sheth, Jagdish N.
Czinkota, Michael R.
38
Kotabe, Masaaki
36
Ronkainen, Ilkka A.
32
Keegan, Warren J.
28
Douglas, Susan P.
27
Meffert, Heribert
26
Sander, Matthias
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Diamantopoulos, Adamantios
22
Berndt, Ralph
21
Cateora, Philip R.
21
Fantapié Altobelli, Claudia
21
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Griffith, David A.
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Steenkamp, Jan-Benedict E. M.
18
Zou, Shaoming
18
Meissner, Hans Günther
17
Backhaus, Klaus
16
Hollensen, Svend
16
Leonidou, Leonidas C.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Doole, Isobel
15
Helsen, Kristiaan
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Paliwoda, Stanley J.
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
Terpstra, Vern
15
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Journal of global marketing
11
Legends in marketing
6
Journal of international consumer marketing
2
Journal of macromarketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Best practices in international marketing
1
Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Global business perspectives series
1
Handbook on cross-cultural marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of business and economics
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Journal of international marketing
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Journal of marketing
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Research in marketing : an annual compilation of research
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ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
1
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1
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
2
Perspectives on macromarketing in the African context : introduction to the special issue
Dadzie, Kofi Q.
;
Sheth, Jagdish N.
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 8-12
Persistent link: https://www.econbiz.de/10012159099
Saved in:
3
Special issue: macromarketing in the African context
Dadzie, Kofi Q.
(
ed.
);
Sheth, Jagdish N.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012159192
Saved in:
4
New perspectives in international marketing research : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10012260067
Saved in:
5
Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
6
Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Kotler, Philip
;
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
; …
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 482-498
Persistent link: https://www.econbiz.de/10012017609
Saved in:
7
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
8
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
9
New research on designing elements of an international marketing mix : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Saved in:
10
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
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