//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Manrai, Ajay K."
~subject:"Brand management"
~subject:"Internationales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Internationales Marketing
International marketing
16
Welt
9
World
9
Consumer behaviour
8
Konsumentenverhalten
8
Globalisierung
7
Globalization
7
Cultural identity
5
Kulturelle Identität
5
Comparison
4
Vergleich
4
Advertising
3
Cross-cultural management
3
Interkulturelles Management
3
Internet marketing
3
Online-Marketing
3
Werbung
3
Economic crisis
2
Marketing management
2
Marketingmanagement
2
National culture
2
Nationalkultur
2
Online retailing
2
Online-Handel
2
USA
2
United States
2
Wirtschaftskrise
2
Advertising effects
1
Advertising regulation
1
Albania
1
Albanien
1
BAPCPA
1
Bulgaria
1
Bulgarien
1
Business model
1
Children
1
China
1
Citibank
1
Company characteristics
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
16
Author
All
Manrai, Ajay K.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Fantapié Altobelli, Claudia
25
Samiee, Saeed
25
Cavusgil, S. Tamer
24
Diamantopoulos, Adamantios
23
Meffert, Heribert
23
Pelsmacker, Patrick de
23
Ronkainen, Ilkka A.
23
Dens, Nathalie
22
Sander, Matthias
21
Mooij, Marieke K. de
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Swoboda, Bernhard
18
Zentes, Joachim
18
Zou, Shaoming
18
Ghauri, Pervez N.
17
Craig, C. S.
16
Steenkamp, Jan-Benedict E. M.
16
Taylor, Charles Raymond
16
Katsikeas, Constantine S.
15
Ko, Eunju
15
Leonidou, Leonidas C.
15
Schlegelmilch, Bodo B.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Berndt, Ralph
14
Kaynak, Erdener
14
Kreutzer, Ralf T.
14
Laroche, Michel
14
Westjohn, Stanford A.
14
Burmann, Christoph
13
Esch, Franz-Rudolf
13
Johansson, Johny K.
13
Bauer, Hans H.
12
more ...
less ...
Published in...
All
Journal of global marketing
11
Journal of international consumer marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
International business review : the official journal of the European International Business Academy
1
International journal of business and economics
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
New research on cross-cultural and cross-national comparisons in
advertising
and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
2
New perspectives in international marketing research : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10012260067
Saved in:
3
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
4
Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Kotler, Philip
;
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
; …
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 482-498
Persistent link: https://www.econbiz.de/10012017609
Saved in:
5
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
6
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
7
New research on designing elements of an international marketing mix : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Saved in:
8
Role of gender in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 111-113
Persistent link: https://www.econbiz.de/10011779411
Saved in:
9
New research on designing strategies for global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011779450
Saved in:
10
Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 55-56
Persistent link: https://www.econbiz.de/10011654051
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->