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~person:"Martin, Kelly D."
~subject:"Data security"
~subject:"Qualitative Methode"
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Martin, Kelly D.
Eling, Martin
15
Rao, H. Raghav
12
Siponen, Mikko
11
Wang, Tawei
11
Lowry, Paul Benjamin
10
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9
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9
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Journal of the Academy of Marketing Science
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Journal of international marketing
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1
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Saved in:
2
Physical and digital privacy : how developed and developing countries differ in both vulnerability and protection
Brough, Aaron R.
;
Kamleitner, Bernadette
;
Martin, Kelly D.
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 76-79
Persistent link: https://www.econbiz.de/10014435079
Saved in:
3
Data privacy in retail
Martin, Kelly D.
;
Kim, Jisu J.
;
Palmatier, Robert W.
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
Saved in:
4
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
Saved in:
5
The role of data privacy in marketing
Martin, Kelly D.
;
Murphy, Patrick E.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011658036
Saved in:
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