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~person:"Mattila, Anna S."
~person:"Skiera, Bernd"
~subject:"Fundraising"
~subject:"USA"
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Fundraising
USA
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
34
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Customer satisfaction
21
Kundenzufriedenheit
21
Dienstleistungsqualität
17
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17
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12
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Mattila, Anna S.
Skiera, Bernd
Smith, Alan D.
19
Kumar, V.
8
Johnson, Michael D.
7
Walsh, Gianfranco
7
Han, Heesup
6
Thomas, Sujo
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Beatty, Sharon E.
4
Bhatt, Viral
4
Gourio, François
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Lucas, Robert W.
4
Netessine, Serguei
4
Rudanko, Leena
4
Singh, Jasjit
4
Teng, Nina
4
Bittschi, Benjamin
3
Boenigk, Silke
3
Bolton, Ruth N.
3
Chen, Tom
3
Dwenger, Nadja
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Eggert, Andreas
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Eisingerich, Andreas B
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Elhauge, Einer
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Enkel, Ellen
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Fanelli, Duke
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Gulati, Ranjay
3
Ha, Jooyeon
3
Knittel, Christopher R.
3
Patel, Ritesh
3
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The journal of services marketing
2
Cornell hospitality quarterly : CQ
1
Handbook of research on customer equity in marketing
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
Wert- und dialogorientiertes Kundenmanagement
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ECONIS (ZBW)
11
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
The social influence of other consumers on consumers’ reward donations
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
77
(
2019
),
pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
Saved in:
3
Powerful or powerless customers : the influence of gratitude on engagement with CSR
Mattila, Anna S.
;
Wu, Luorong
;
Choi, Choongbeom
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011615541
Saved in:
4
Customer
relationship
management
processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
5
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
6
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
7
Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of service management
23
(
2012
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
Saved in:
8
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 77-113)
.
2011
Persistent link: https://www.econbiz.de/10009239977
Saved in:
9
A cross-cultural comparison of perceived informational fairness with service failure explanations
Wang, Chen-ya
;
Mattila, Anna S.
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 429-439
Persistent link: https://www.econbiz.de/10009390049
Saved in:
10
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
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