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~person:"Mavondo, Felix"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Consumer behaviour
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Viral marketing
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Virales Marketing
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Brand loyalty
2
Brand management
2
Markenführung
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hospitality
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positive word-of-mouth
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Customer satisfaction
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Destination management
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Destinationsmanagement
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Dienstleistungsqualität
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Hospital
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Krankenhaus
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Kundenzufriedenheit
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Online behavior
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Positive word of mouth
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Social customer relationship management
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Tourismus
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brand loyalty
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customer satisfaction
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profile deviation analysis
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Mavondo, Felix
Verlegh, Peeter
7
Fink, Klaus-J.
6
Kumar, V.
4
Loureiro, Sandra Maria Correia
4
Rita, Paulo
4
Roy, Sanjit
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Verhoef, Peter C.
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Alavi, Shirin
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Augusto, Mário Gomes
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Balaji, M. S.
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Camilleri, Mark Anthony
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Casidy, Riza
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Dewnarain, Senika
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Dwivedi, Yogesh Kumar
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Eelen, Jiska
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Filieri, Raffaele
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Gil Saura, Irene
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Harmeling, Colleen M.
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Karjaluoto, Heikki
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Lassar, Walfried M.
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Lis, Bettina
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Manchanda, Puneet
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Martinez, Luis F.
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Mittal, Vikas
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Moliner-Velázquez, Beatriz
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Moro, Sérgio
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Palmatier, Robert W.
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Rahman, Zillur
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Ramkissoon, Haywantee
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Smidts, Ale
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Sreejesh, S.
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Torres, Pedro M.
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Tsiotsou, Rodoula H.
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Tuk, Mirjam Alexandra
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Verma, Sanjeev
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Wallace, Elaine
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Wigboldus, Daniël H. J.
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Adeola, Ogechi
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Ahuja, Vandana
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
3
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
4
Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Abubakar, Binta
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 833-864
Persistent link: https://www.econbiz.de/10010473458
Saved in:
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