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~person:"McDonald, Heath"
~person:"Thrassou, Alkis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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McDonald, Heath
Thrassou, Alkis
Wicker, Pamela
28
Breuer, Christoph
25
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14
Shilbury, David
14
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13
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Journal of sport management : the official journal of the North American Society of Sport Management
3
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3
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2
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2
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
15
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1
Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel
;
Leckie, Civilai
;
McDonald, Heath
- In:
Journal of business research : JBR
118
(
2020
),
pp. 49-57
Persistent link: https://www.econbiz.de/10012287587
Saved in:
2
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
3
Are sport consumers unique? : consumer behavior within crowded sport markets
Fujak, Hunter
;
Frawley, Stephen
;
McDonald, Heath
;
Bush, …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10011920115
Saved in:
4
Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.
;
Filo, Kevin
;
Lock, Daniel
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
5
,
pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
Saved in:
5
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
8
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
Saved in:
9
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
Lock, Daniel
;
Funk, Daniel C.
;
Doyle, Jason P.
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010371651
Saved in:
10
Football facility and equipment management
Kartakoullis, Nicos L.
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
6
(
2013
)
4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10010336687
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