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~person:"McLean, Graeme J."
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Consumer behaviour
9
Virtual reality
5
Virtuelle Realität
5
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Beziehungsmarketing
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Aufsatz in Zeitschrift
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9
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McLean, Graeme J.
Filieri, Raffaele
19
Laroche, Michel
19
Loureiro, Sandra Maria Correia
17
Dwivedi, Yogesh Kumar
16
Flavián Blanco, Carlos
16
Hollebeek, Linda D.
14
Law, Chun Hung Roberts
13
Rita, Paulo
13
Carlson, Jamie
12
Akram, Umair
11
Belk, Russell W.
11
Bigné Alcañiz, J. Enrique
11
Casaló, Luis V.
11
Ko, Eunju
11
Rana, Nripendra P.
11
Veloutsou, Cleopatra
11
Cleveland, Mark
10
Funk, Daniel C.
10
Füller, Johann
10
Ko, Yong Jae
10
Quach, Sara
10
Hennig-Thurau, Thorsten
9
Ahuja, Vandana
8
Donthu, Naveen
8
Harrigan, Paul
8
Jebarajakirthy, Charles
8
Kumar, Vikas
8
Michaelidou, Nina
8
Park, Jungkun
8
Paul, Justin
8
Rather, Raouf Ahmad
8
Ruyter, Ko de
8
Seo, Yuri
8
Shapiro, Stephen L.
8
Taheri, Babak
8
Tan, Yong
8
Thurasamy Ramayah
8
Wallace, Elaine
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Balakrishnan, Janarthanan
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Journal of business research : JBR
3
Technological forecasting & social change : an international journal
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
9
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
Examining tourism consumers' attitudes and the role of sensory information in virtual reality experiences of a tourist destination
Alyahya, Mansour Abdullah
;
McLean, Graeme J.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
7
,
pp. 1666-1681
Persistent link: https://www.econbiz.de/10013390874
Saved in:
3
Examining the influence of virtual reality tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
4
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
5
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
6
Chat now... examining the variables influencing the use of online live chat
McLean, Graeme J.
;
Osei-Frimpong, Kofi
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 55-67
Persistent link: https://www.econbiz.de/10012134649
Saved in:
7
Blending the real
world
and the virtual
world
: exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
8
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
9
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi
;
McLean, Graeme J.
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Saved in:
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