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~person:"Mei, Shue"
~subject:"Online-Marketing"
~subject:"Theory"
~subject:"Werbewirkung"
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
LISS 2012 ; Vol. 2
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
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Purchase-based targeted advertising : a competitive analysis
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 171-188)
.
2015
Persistent link: https://www.econbiz.de/10010509137
Saved in:
2
A model of targeted advertising based on consumer purchase history
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
-
2013
Persistent link: https://www.econbiz.de/10010189895
Saved in:
3
Competitive effects of purchase-based targeted advertising
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
4
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009715358
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